Generali USA Launches New Advertising Campaign

Generali USA is proud to launch its new national print advertising campaign in the United States.

“The Lion” ads were originally inspired by Assicurazioni Generali’s television commercial spot titled “Savannah” which featured lions and other wild animals of Africa.

Generali USA’s campaign consists of three print advertisements that feature specific parts of the lion’s body - his legs, his eyes and his mouth, with accompanying phrases to reference the company’s strengths - its stability, its vision and its voice. 

All three advertisements finish with the tagline “Uniquely Generali” – a phrase that reiterates the sentiment that there is no other reinsurer like Generali USA.

These advertisements will be featured throughout 2009 in the following print and online U.S. national industry publications:  Best’s Review, Contingencies and National Underwriter.

Generali USA is proud to be recognized as one of the reinsurance industry’s top professional life reinsurers, having underwritten 11% of the recurring life reinsurance placed in the United States during 2007. 

Generali USA offers a wide variety of products and services including:

· individual life reinsurance

· individual life underwriting services

· individual life actuarial consultative services

· group life, accident, and health reinsurance

Generali USA is located in Kansas City, Missouri and is moving to a new office park development in Lenexa, Kansas in July, 2009.